Sponsor Profile - Jeremy Wilson - Speed Theory

Leading Edge Sponsor Profile - Speed Theory

In an attempt to educate more of our club members about our club sponsors George Muenz took some time out of his brutal training schedule to sit down with Jeremy Wilson, Owner/Manager of Speed Theory, to discuss how the club came to be associated with the shop.


George Muenz (GM): Jeremy where are you from?

Jeremy Wilson (JW): Originally I am from Pincourt, a small suburb of Montreal, my family moved to Vancouver in 1992 and I have been here ever since.

GM: What was your sports background?

JW: I have a very extensive sports background and have tried almost every sport out there but my main focus was basketball for 12 years. I began playing in elementary school and that carried onto high school in Montreal, but I couldn’t play in Richmond due to missing tryouts when we moved. After high school I focussed on basketball only, I trained 5-6 days a week on the court, as well as in the gym. I stopped playing competitively in 2002 when I tore my ACL and I lost my edge after having surgery.

GM: How did you evolve into Triathlon?

JW: Part of the rehab for my surgery was to swim and bike, because my running fitness was so high from all of my basketball training I thought why not try a triathlon. I signed up for the UBC super sprint and got hooked right away. I signed up for the Ironman as my second triathlon.

GM: What was your favourite event?

JW: My favourite event is eating. I enjoy all three of the sports equally, when I am training for tri’s, but lately I have really enjoyed being on the bike. There’s a sense of freedom being on the bike that I don’t get in the pool or on the run. There’s also an aspect of team sports, which I really miss, when you’re out with a group everybody is working towards the same goal of getting the group from the start line to the finish line together. There are, of course, the individual efforts involved in cycling that come with the sport as well, which I also enjoy.

GM: You have been a member and involved with LETC since the early days, tell us about that.

JW: I was working at the Run Inn and one of our athlete’s, Andrew Tuovinen, and I were talking about training for my first Ironman. He mentioned that he was a coach and that he would be interested in helping me train, as well as a group that he was working with on triathlon training. I came out to a couple of workouts originally, and then joined the club on a regular basis for swims on Sunday mornings, Wednesday evening TT sessions (those really hurt), and occasionally the runs on Thursday evenings. Because of my work schedule I did my long runs on Saturdays and my long rides on Sundays. It’s very cool to see that the core group of Leading Edge is still the same to this day. People like Alison Thompson, Bronwyn Masson, Stephanie Kieffer, Alan Carlson, and Andrew Tuovinen.

GM: What's the history of Speed Theory?

JW: Speed Theory was started in the Fall of 2005 but due to some complications with trades that year we were only able to open our doors in February of 2006. The shop is a sister store to our Calgary location. We both share the same passion for triathlon but have also evolved into Road cycling shops. The vision is to deliver proper training advice and products related to triathlon, as well as a center of excellence in both fitting and training information. From this vision we organically evolved into a community for club referrals, health care referrals, coaching referrals, and of course club affiliations.

GM: Leading Edge has a superb relationship with you and Speed Theory in large part due to your efforts. How do you see that expanding going forward?

JW: That’s a good question George. I think that Leading Edge has been a very large part of the success of Speed Theory, both in a sales support role as well as a visibility role. I can’t tell you how many times we get people asking us about the group in the shop after hours riding their bikes, or have customers come by and talk about who they saw at the races. More often than not, those people are asking about Leading Edge members. I think the best answer I have right now about moving forward is that we are open to lots of ideas about how to support the club in its endeavours, be it with the space for spin classes, or even the simplest things like showing up at a workout to cheer people on. Either way we are very grateful to the club and see this as being a long term relationship in sport.

GM: We have some athletes from foreign countries who might not understand the "Buy Speed" concept, can you explain it for them.

JW: (laughing) I think you are referring to the Aussies who come in asking about where to buy their drugs? When we came up with this slogan last year we failed to ask any of our Aussie customers if this would offend them cause we just thought the idea of “Buy Speed” was about speed itself. The main message was that we knew what we are talking about when it comes to getting faster, as well as a double entendre of supporting “Speed” Theory. Rachel Kiers came back from her Australia training camp last March talking about how a lot of teenagers kept asking her, quietly, where they could buy drugs, knowing how shy and polite she is I can only imagine her responses and confusion.

GM: How will Speed Theory get Murray to partake in Triathlon? We would more than welcome him to our club. We know he would be a strong contender in our club bike time trials.

JW: (laughing harder) I think we will need to kidnap him, tie him up cause he’s a big boy, and then drop him in a lake/ocean about 1.5km’s from shore and then wait for him on shore with the bike and have him chase you to transition, then get off and try to outrun a mad bull. If you survive the kidnapping attempt let me know how the rest goes.

Seriously though I think he would be more than happy to come out and do a couple of the TT’s with the club. He has been working on his cycling a lot and is very strong on the bike so it would be interesting to see how he does in an individual TT.

GM: How can you possibly answer this question? Describe your dream bike.

JW: That depends? Can I afford it? If not then my dream bike is anything that makes me faster, if I can’t afford it then I have a few.  For Road there’s the new BMC Impec, which is delayed until September 2011, in the Matte black with the Di2 shift system, Mavic Cosmic Carbone Ultimate’s is pretty high on the list, along with the Cervelo R5ca with a Di2 group and the same wheels. There’s also a 2009 De Rosa Idol in Pearl white with red and black paint that has always been a favourite. For Triathlon I like the P3 cause it’s such a staple in the sport. I would love to put Di2 on one as well as have a couple of wheel options, disc/deep dish front, and shallow 50mm carbon wheels. Finally for Cyclocross I really like 3 bikes right now, the Focus Mares Team, the Orbea Terra Carbon, and the Dekerf Prodigy Ti. I would build all of these with a single chain ring on the front, a wide range cassette on the back, and SRAM shifters with Avid Ultimate brakes. The wheels would depend on the course I am riding.

GM: What do LETC members not know about you

­­­­­JW: Most people would not know that I am a very accomplished opera singer. Just kidding! Members would not know is that in 2003 I lost my younger brother to skin cancer. I am very open about talking about what happened and am also very conscious of how important it is to protect ourselves from UV rays in the sun. Being triathlete’s means we are in the sun quite a bit so make sure that you have sunscreen on all the time.

Thank you Jeremy for your time and all that you and Speed Theory do for Leading Edge.